Hasselblad Vandra Camera Backpack

THE FREEDOM TO ROAM
In Sweden, people have the freedom to fully enjoy the gift of nature, whether it’s roaming country roads, hiking in the Arctic Lapland, or wandering the rocky coastlines. This long-standing Swedish tradition, known as “Allemansrätten” or “Freedom to Roam”, celebrates nature and encourages people to enjoy and revel in the land. Inspired by the spirit of Allemansrätten, Hasselblad presents the Vandra Camera Backpack, encouraging photographers to venture outdoors and capture the world at their own pace. Whether deep in uncharted wilderness or navigating urban landscapes, this backpack incorporates the appreciation of nature and the spirit of roaming into its design, with thoughtful features that allow photographers to fully engage with their surroundings while keeping gear secure and accessible.

ROOM FOR INSPIRATION
Within the approximately 20L capacity, a Hasselblad camera with two lenses finds its ideal home, alongside laptops, tablets and essential photography accessories. Three removable dividers allow photographers to customise the interior layout, adapting to individual needs.

SWIFT ACCESS
The right-side opening provides direct camera access, enabling photographers to capture decisive moments without delay.

DUAL SECURITY
Two magnetic self-locking clasps secure the opening—reliable during travel, yet releasing smoothly with a single-handed pull when inspiration strikes.

CHEST STRAP AND LUGGAGE ATTACHMENT STRAP
The adjustable chest strap enhances stability and comfort across different body types whilst the luggage attachment strap simplifies travel by securing the backpack to rolling cases.

SPLASH-RESISTANT PROTECTION
All zippers feature water-resistant construction and the surface material naturally repels moisture, allowing droplets to roll away in light rain or splash conditions 1. This thoughtful protection helps safeguard equipment during outdoor adventures.

CRAFTED FOR THE ELEMENTS
The backpack reveals Hasselblad's distinctive character in every detail. The external "H" logo is rendered through meticulous hand-embroidered dimensional stitching, whilst the base features precision laser-engraved brand marks and motto. These refined touches express the meeting of traditional craftsmanship and contemporary design excellence.